Question

The first step in assessing industry attractiveness is to paint a picture of the industry at the macro level. Market research firms, like MELT, can help develop effective business research and offer strategies for conducting it. Which of the following is NOT one of the six foundational macro forces that create change in industries and the markets they serve?

a. economic
b. demographic
c. global
d. technological
e. sociopolitical

Answer 1

Answer:

c. global

Explanation:

The organizational macroenvironment is composed of a group of agents external to the organizational environment that directly impact on business.

The six fundamental macro forces that create changes in the sectors and markets they serve are economic, demographic, technological, socio-political, socio-cultural and ecological forces.

It is necessary for organizations to know their macroenvironment, because through this analysis it is possible to identify threats and opportunities and thus remain competitive and well positioned in the market.