consumers for Raveendran's products.
He promptly replicated the CAT tutorial template for school students, holding classes in auditoriums. (Only this time, he knew right from day one
that the entire business would move online in the next couple of years.) The plan was to initially roll out products for classes 8 to 12, before
branching out to the lower grades.
"Generally, parents open up their wallets from class 8 onward. That is when panic starts setting in. There is a lucrative market, but that market is at
the latter end of our study cycle. Early on, one can do a lot of things but there is no outcome to justify the massive spends Before class 8. parents
or at Marin​
