While personal fitness trackers (such as Fitbit) are widely available in the U.S., they are scarcely available in international markets. Given the increasing awareness of a healthy lifestyle, such products satisfy an unmet need. A product such as Fitbit in international markets:
will fail to make a profit.
will have to be priced relatively low.
will see a decrease in sales volume.
is likely to have greater value.
is not suited to that particular market.
