Question

Market segmentation is about dividing the total market for a product or service into groups with similar characteristics and needs. marketers often divide the total market for their products and services demographically, either by age, education, or income level. if they wanted to know if all 18-year-olds in their market had similar tv show and movie interests, their inquiry would also focus on _____________ segmentation.

Answer 1

The correct answer that would best complete the given statement above is PSYCHOGRAPHIC SEGMENTATION. Psychographic segmentation is dividing buyers into different segments based on social class, lifestyle, or personality characteristics. In the given situation above, it classifies the characteristic of a demographic group which are the 18-year-olds. Hope this answer helps.