In order to make a strong impression, most businesses develop a brand name and logo that become part of their identity.
What is a brand name?
Brand name is generally given by the maker of any product for the identification of their product. It works as a trademark which can not be used by anyone without the approval of maker.
What is logo?
Logos is defined as a particular images, textual matter, forms or shapes, or a collection of the three that show the name and aim of a business to identify it simply.
Therefore, the correct fills are brand name and logo, as they make a strong impression on the others.
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