The reason to use a full-service investment firm instead of a discount investment firm is because of years of experience and guidance.
A full-service investment firm is a type of firm or a broker which provides the best and authentic services to its clients.
They are licensed firm that offers a variety of services to the client in a transparent and fair manner.
Some of the services are retirement planning, investments and savings, tax tips and advice, researches, etc.
These firms offer proper guidance to their clients and have years of experience in the field.
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