Question

Amelia is the head of an advertisement agency. Her client, a shoe company, has requested that she create two different advertisements for one of their products: one that targets high context cultures and another that is directed to low context cultures. Your task is to help Amelia formulate two different types of ads—one that will appeal to the Japanese market and one that is intended for the US market. What type of images, wording, format, and messages should Amelia include for each ad?

Answer 1

Answer:

Advertisement for the Japanese market: women's high heels. The ad is a video. You can see a woman dressed up to go to work, and it focuses on her shoes. She looks neat and fancy. She seems successful because of her attitude when she walks. The message you give with the ad is that the company's shoes give you a look that goes with the successful working woman style.

Advertisement for the US market: unisex sneakers. Graphic ad, it consists on pictures of a group of friends (boys and girls) dressed with comfy, informal clothes. All of them are wearing sneakers from the shoe company. There are different pictures of the same group, and also pictures of a boy alone and a girl alone. The ad says "Everyday sneakers. Everyday fun".

Explanation:

To complete this exercise, you have to create two different advertisements for two different markets (Japanese and US markets). I wrote one for women's high heels, describing the type of ad and its characteristics. The other one is about unisex sneakers and it includes a slogan.

Answer 2

Some advertising tips which Amelia would use for a high context culture like Japan for a shoe company would be:

• Showing a woman wearing shoes from the company walking confidently to work. This would send an implied message that people who wear shoes from the company would be more confident.

Some advertising tips which Amelia would use for a low context culture like America would be:

• Directly telling the viewers that wearing shoes from the company would make them look cool and stand out in a crowd and give them more confidence as a result.

We should note that a high context culture has to do with communication which is implied rather than explicitly stated and there is usually close interpersonal relationships.

On the other hand, a low context culture focuses more on explicit messages and are more result oriented and form short term relationships.

Read more about high context culture here:

https://brainly.com/question/6460491