Question

The group of people most likely to purchase a company’s products are referred to as the company’s

marketing mix.

target market.

primary audience.

advertising audience.

Answer 1

Answer:

target market.

Explanation:

A target market is a group of potential or existing customers that a business intends to sell its goods and services. It is a group or groups of people that a business has identified as potential buyers of its products and services. When preparing marketing campaigns, the company creates messages that will appeal to its target market.