Answer: It made ideas and knowledge more accessible to an information-thirst public.
The printing press was extremely important for societies because of the way it made information accessible to the public. Most ideas and knowledge of the time had been restricted to the educated classes, which were usually the nobles and rich elites. These were the only people who could afford to receive an education and buy books. However, with the printing press, books were much easier to print, and books became more accessible.
