Question

Which of the following is not an advantage of personal selling?

A.) ability to get immediate action
B.)ability to cultivate relationships
C.)relatively low cost
D.)ability to be individually tailored

Answer 1

Answer:

C.)relatively low cost

Explanation:

Personal selling involves the use of a sales team to engage customers and convince them to buy. It is a one-on-one interaction between the seller and potential buyer.

Personal selling is a costly affair. Each salesperson can only engage one client at a time. To engage a large number of customers, a big team of salespeople is required. The hiring of good salespeople, training them, salaries, bonuses, and commissions can be expensive.