Question

Maria just bought a gift and jewelry store on Main Street. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Maria will probably use a ________ advertising schedule

Answer 1

Answer: Pulsing

Explanation:

Pulsing could be described as combining flighting and continous schedule by using low advertising all year round and involving heavy advertising during peak periods.

This is noticed when a baseline of advertising is Increased during certain periods.