Answer:
London New Year’s Eve Fireworks, a New Year's Eve firework display, is celebrated along the Victoria Embankment and South Bank areas of the River Thames where the London Eye and Big Ben are situated. The countdown is accompanied by the chimes of Big Ben, and a digital countdown timer projected onto the Shell Centre. The fireworks are launched off the London Eye and from barges in the River Thames at midnight. The display is organised by Jack Morton Worldwide,[1] with Titanium Fireworks responsible for the pyrotechnics.[2]
