"Many service companies collect data via a follow-up survey of their customers. Suppose, in order to ascertain customer sentiment, a certain air line sends an email to customers immediately following a flight. The following question is asked, among others. How likely are you to recommend this air line to others?"

The categorical variables are simply referred to as categorical variables because they can be segregated into groups. Also, the measurement of scale that is used is the ordinal scale.

Ordinal data is a kind of categorical data with a set order or scale to it.

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Martebi Martebi · Answer 2 · 2022-01-14T12:05:00+01:00

There are different ways to respond to an issue. Due to the fact that the response stated are five choices, therefore, the response is a categorical response.

When you look at the five responses for the labels for the customer responses, you will see that a nominal scale is being used.

What is a categorical response?

Categorical is known to be the term for all single-choice or multiple-choice response to a given question.

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Airline Customer Satisfaction. Many service companies collect data via a fol-low-up survey of their customers. For example, to ascertain customer sentiment, Delta Air Lines sends an email to customers immediately following a flight. Among other questions, Delta asks:

How likely are you to recommend Delta Air Lines to others?

The possible responses are: Definitely

Will

Probably Will

May or May Not

Probably Will Definitely Will Not

Not

a. Are the data collected by Delta in this example quantitative or categorical?

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