Question

Now click on the BACKPACK tab. As you select each design component, you will add to the DESIRABILITY of your backpack and its PRODUCTION COST. Our financial team has asked us to aim for a production cost that is 50% of the retail price. Knowing that the average retail price is around $24, what is a reasonable production cost for a backpack in this segment

Answer 1

Answer: $12

Explanation:

The reasonable production cost for a backpack in this segment will be calculated as 50% multiplied by the average retail price which will be:

= 50% × $24

= 50/100 × $24

= 0.5 × $24

= $12