Answer:
Public relations
Explanation:
Public relations are the efforts of a company to create good relations between itself and society. It uses the media to relay positive messages about the company to society. Public relations is about creating a goods reputation for the company in the eyes of the community.
In public relations, a company engages in activities that promotes its image in society. It may sponsor sports events, engage in charity work, or partner with the community in other social activities. When such activities are highlighted in the media, they create a good reputation for the company.
