Answer:
A. The approach of lowering prices temporarily to gain market share
Explanation:
Penetration pricing is a strategy that marketers use to quickly gains market share of a new product. The strategy involves lowering the price of new products to woe customers to buy. The lowering of the price is temporary. Marketers use this strategy to introduce a product as a pocket-friendly alternative.
Penetration pricing is used where a product will be in competition with other existing brands. After the product has gain market share, marketers may increase the price to make profits.
