Question

Audience quality, audience engagement, and editorial quality are most likely to be considered when a media planner ________.
A) decides on media timingB) selects an execution styleC) selects a media vehicleD) evaluates return on investmentE) measures the communication effects of an advertisement

Answer 1

Answer:

C)selects a media vehicle

Explanation:

media vehicle is very essential in marketing, it can be regarded as any particular method device by business in using media such as digital media, radio station, magazine to send advertisement message to the target audience of the company. It should be noted that Audience quality, audience engagement, and editorial quality are most likely to be considered when a media planner selects a media vehicle