Question

Nonfinancial performance measures in the balanced scorecard such as customer satisfaction are often _____ of future financial performance.
a. not considered an indicator
b. poor indicators
c. lagging indicators

Answer 1

Answer:

leading indicators

Explanation:

In the balance scorecard, the non-financial measures of performance could be done like customer satisfaction would able to anticipate the performance in the future as it can be an indicator in terms of the customer loyalty that can easily anticipate the revenue occur in the future

Hence, as per the given situation, this is a leading indicators

hence, the same is to be considered