Question

One example of consumers not knowing what they want is that, before purchase, consumers want products with many features, but after purchase consumers are more satisfied with products with fewer features. This is called:________

a. Feature frustration
b. Feature regret
c. Feature Fatigue
d. Feature apprehension

Answer 1

Answer:

c. Feature Fatigue

Explanation:

Feature fatigue is defined as the phenomenon where consumers are satisfied with buying products that are simple and easy to use as opposed to feature-rich products.

The various reasons consumers avoid feature-rich products are:

- Less quality due to rushed production to input many features

- Reduced usability of features. When features of a good are not used they tend to confuse user and sometimes reduce efficiency of use.

- Lack of understanding of complex features

- More stability of products with less features