Louis is a student at Texas A&M who just secured a summer internship working for the marketing department of Southwest Airlines. He is assisting Marlene, one of the marketing managers, with a competitive assessment of the U.S. market. Marlene wants him to think outside of the box when assessing the competition. She tells him to think beyond direct competitors to any competitors that might be able to offer similar services as Southwest. Refer to Scenario 3.1. Which of the following represents a generic competitor to Southwest Airlines?
a. GoKarts USA
b. Greyhound Bus
c. FedEx Express
d. Delta Airlines
e. Harley Davidson

The Greyhound Bus uses the three types of fare, that were being used by Greyhound, and the extra travelers Economy and Luxury pay non-refundable costs, receive $20 to upgrade their fares or one carriage free or one luggage free. Additional travelers from Business also receive priority loading but collect further rewards than travelers from Business.

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