Respuesta :
Randomization helps to eliminate the effect of sampling bias in an experiment. Therefore, random assignment of participants ensures equivalence in terms of the demographic and juice preference.
When subjects are randomly assigned to the groups, it eliminates the possible bias which may arise from personal preference which subjects have for a particular juice and which may yield a trend which isn't as a reflection of the actual study.
Therefore, the elimination of bias as a result of random assignment helps to strike a balance between the treatment and control samples regarding preference.
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