Question

ImBev, the maker of Budweiser Beer, has hired a DESB marketing class to research this question: How are beer sales affected by the Super Bowl and March Madness? The class determines that the most likely segmentation variable in this study will be ___________. a) buying situationb) behavioristic/benefitsc) geographicd) socioeconomice) psychographic

Answer 1

Answer:

b) behavioristic /benefits

Explanation:

The behavioral variable of the segmentation that is being used by the company to research at the hand. Because  March Madness and Super Bowl are events that help develop the behavioral characteristics of the fans who watches the match when the teams is playing. To draw more benefits or to enjoy people watching the matches prefer to take bear. So this is a behavior of the people towards the March Madness as well as Super Bowl which influences the behavioral variable of the people to buy a beer.