Imagine for a moment that you're in charge of marketing smartphones to the rapidly growing market segment of very old consumers. What hurdles might you face? How could you surmount these hurdles?

Now-a-days almost every people uses mobile phones on their daily basis. It has become a part of our life. Mobile phones have emerged in times. Now smartphone have captured the market in place of old cell phones.

People who are aged and have acquitted to these traditional phones finds it difficult to use the modern new technology smartphone as they have high UI and touch operations. It is difficult in persuading to the old customers about the highlights and the new features of the phone that they offer.

It would like customizing the user interface and thus sorting out the instructional meetings to this customer's demography to empower to utilize these smartphones and get the most extreme from the gadget.

Also some of the phones comes with features that are not necessary for the old aged people, so they are not interested in these new features of the smartphone and hence it is difficult to sell one such phone to them.