Explanation:
For a product or service to satisfy the needs of its potential audience or a community, it is necessary that it adds value to these people, that is, that the marketing objectives related to the product or service are aligned with the wishes, preferences and expectations of the customers. consumers, so that it adds value and raises the need for consumption. It is necessary for a company to study the market before inserting a new product, in order to identify the consumption profile of a certain group of consumers and for the strategic planning to be well aligned with actions to achieve the marketing objectives.
