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Individualism is the theory that postulates that through individual, almost selfish action, a greater economic and social progress can be obtained for the person. In turn, collectivism postulates that it is solidarity and group collaboration that allows greater economic and social progress.

In the field of business, a possible conflict between individualism and collectivism can occur in company boards, when the president of these tries to make decisions based on his particular criteria, while the rest of the board seeks to make decisions based on the consensus.

Thus, for example, a president who does not take into account the opinions of his board of directors can be a source of conflict, since he puts his individual interest over the collective interest.

Cultural differences does trigger conflicts. Example:

  • Isreal was having a problem with his neighbor next door. He decided to seek advice from his friend on the matter. Angel his friend suggested that he express the problem openly right away, and, if that wouldn’t help, to take the neighbor to the court. Mane, on the other hand, warned him not to get too serious, and recommended him to write a letter which talks about their good memories in the past and how pleasant their neighborhood was.

From the above, an individualistic will focused on the issue at hand and pursues a direct approach

From a collectivism approach, they are more concerned about the relationship and look into the indirect/accommodating method to handle the situation.

Conclusively, Individualist and collectivist have their own way of approaching conflict and resolving it. The ways may differs.

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