Answer:
c. other providers in the marketplace.
Explanation:
SWOT analysis can be defined as a strategic technique which is used by organizations to plan through the identification of its strength, weakness, opportunities and threats in relation to its business.
The internal environment of an organization such as employees, policies, management and culture offers an organization strength.
In the spirit of a SWOT analysis, a company’s strengths are defined somewhat relative to other providers in the marketplace. This ultimately implies that, when its close rivals in the same industry or market are not coordinated, organized, effective and efficient in their provisions of goods and services, it gives the organization a competitive advantage (strength) over them. Thus, an organization should always ensure that it uses the weakness of other providers in the marketplace as its own strength to achieve excellence.
