Question

World Spice Salsa, a manufacturer of salsa, sells its product throughout the United States and all over the world. The company has developed region-specific salsas like Five Spice Salsa for its customers in China, saffron and cumin salsa for customers in India, and even red beans and rice salsa for its customers in New Orleans. World Spice Salsa has employed ________ segmentation in this case.

a. behavioral
b. psychographic
c. lifestyle
d. demographic
e. geographic

Answer 1

Answer:

World Spice Salsa has employed ________ segmentation in this case.

e. geographic

Explanation:

Geographic segmentation is the grouping of potential customers by country, state, region, city, or even neighborhood.  It is one of the four main types of market segmentation employed by marketers.  Market segmentation is the process of separating a market into sub-groups, in which its members share common characteristics, such as geographic, demographic, psychographic, and behavioral.