Question

Choose a well-known company and describe at least three qualities that you associate with that company or brand. Explain why you associate those qualities with that brand.

Answer 1

Ebay is efficient, safe, and helpful. It is efficient in finding whatever you want to buy, and it is safe because it is a trusted company, and also helpful in case the customer did not receive the product. They have an option where you can get a full refund if you still did not receive the product.

Answer 2

Amazon is well known brand and largest e-commerce site which intends to be most customer-centric company, provide best consumer experience and provide a range of products ranging from A-Z.

The Amazon Inc. became successful due to following the three mantras and always hearing the customer feedback to improve their service and the organization as a whole.

• Amazon's customer-centric approach makes it provide what customer wants and not what the company wants to sell to their consumers. It also decides the price for its products for different budgets.

• As an e-commerce company there are always chances of defaulted products and Amazon deals with such problems and resolves them in the best possible way that makes the customer experience better.

• Amazon is dedicated in providing a range of goods and services through different fields like shopping, utility bills payments, mobile wallet, entertainment through Prime music, video, kindle, etc.

Hence, the above three qualities of Amazon Inc. makes it differ from most other companies in the world and has helped in becoming the most valuable company in the world.

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