Question

In, ​& Sons, a small​ environmental-testing firm, has a small environmental-testing firm, performed 11,400 radon tests for $260 each and 15,000 lead tests for $210 each. Because newer homes are being built with lead-free pipes, lead-testing volume is expected to decrease by 12% next year. However, awareness of radon-related health hazards is expected to result in a 5% increase in radon-test volume each year in the near future. Jim Hart feels that if he lowers his price for lead testing to $200 per test, he will have to face only a 4% decline in lead-test sales in 2018.

Required:
a. Prepare a 2018 sales budget for Hart & Sons assuming that Hart holds prices at 2017 levels.
b. Prepare a 2018 sales budget for Hart & Sons assuming that Hart lowers the price of a lead test to $200.
c. Should Hart lower the price of a lead test in 2018 if the company’s goal is to maximize sales revenue?

Answer 1

Answer:

A. $5,884,200

B. $5,992,200

C. If the company's aim and objective is for them to maximize their sales revenue then they should go ahead and lower the selling price of lead tests in 2018

Explanation:

a. Preparation of 2018 sales budget for Hart & Sons assuming that Hart holds prices at 2017 levels

Sales budget

For the year ended December 31, 2018

Selling price Units sold Total Revenue

Radon tests

$260 *11,970 =$3,112,200

(11,400 x 1.05 = 11,970)

Lead tests $210*13,200= $2,772,000

(15,000 x 0.88 = 13,200)

(100%-12%=88%)

Total $5,884,200

$3,112,200+$2,772,000

b. Preparation of 2018 sales budget (lower price)

Sales budget

For the year ended December 31, 2018

Selling price Units sold Total Revenue

Radon tests

$260 *11,970 =$3,112,200

(11,400 x 1.05 = 11,970)

Lead tests $200*14,400= $2,880,000

(15,000 x 0.96 = 14,400)

(100%-4%=96%)

Total $5,992,200

$3,112,200+$2,880,000

C. If the company's aim and objective is for them to maximize their sales revenue then they should go ahead and lower the selling price of lead tests in 2018