Social influence
Cultural or religious influence
George turned vegan after his favorite
singer became a vegan.
Donna's breakfast always includes fruit
because fruit was part of her breakfast
during childhood.
Tania includes "cold" foods in her diet
when she has an upset stomach
because she believes it will help her
recover faster
Dan buys food from a certain shop
because its products are prepared
using specific practices that his faith
prescribes.
Zara became a vegetarian after reading
an article about the effect of the meat
industry on global warming.
Lin always checks the food labels
while buying food.