Answer:
C. promoting a new product.
Explanation:
A foreign direct investment (FDI) can be defined as an investment made by an individual or business entity (investor) into an investment market (industry) located in another country. The investor here, shares a different country of origin from the country where his investment is located.
When establishing a foreign direct investment, investors are required to consider some basic entry decisions such as free market, political stability, low inflation rates, pioneering costs etc.
In a foreign investment, pioneering cost arises because the business investment differs from that in the firm's domestic market and such it is necessary that, the firm dedicate a good deal of time, money (expenses) and efforts to learning and adapting to the market rules, policies and processes.
Hence, an example of a pioneering cost is the cost of promoting a new product, cost of enlightening and education of customers etc.
