contestada

What are the two key criteria for Amazon to chose the location? Why do you think these elements are the most important ones? Location is very crucial decision for companies like Amazon. According to you, what are some of the important factors that the author omitted in her analysis? Do you agree with the author selection or you think that Amazon will pick another location?

Respuesta :

Explanation:

Amazon is one of the most valuable companies in the world, with a very high demand, the retailer needs a location strategy that meets two main criteria, they are: places where the company's business can be successful and well-located distribution centers in large metropolitan areas.

The company uses the push marketing strategy, so this selection of Amazon locations is essential for the company to create a sensation in the consumer of the easy availability of its products, capable of meeting demand in a faster time, which encourages sales and keeps the company competitive in the market.