Question

Bethany is looking for a Mother’s Day gift for her mom and wants to purchase some type of perfume or cologne. She knows that her mom currently wears a perfume made by Christian Dior called J’adore. When she arrives at the perfume counter, she notices that Christian Dior has several new scents available and a variety of gift boxes that also include powder and body lotion. Bethany is trying to decide what to purchase—whether to try a new fragrance or not. Bethany is willing to spend time trying the different scents, but since the gift boxes only cost $75, there’s little risk involved. What type of consumer decision will this purchase most likely be for Bethany?

Answer 1

Answer: A) limited decision making

Explanation:

When a customer is experiencing limited decision making, they are looking to make a choice that requires that they spend a decent amount of time doing some sort of research in order to make a decision.

The research time will not be quite extensive that it would require in-depth research, but it should be more than basic time spent on normal purchase decisions.

Bethany is willing to spend time to try the different scents so this is a limited decision making consumer decision.