Question

Which of the following type of online advertising intermediaries decide the placement and pricing of online display ads by using the supply and demand of the ad landscape in a real- time auction process?
a. Ad networks
b. Retargeters
c. Content publishers
d. Data providers
e. Ad exchanges

Answer 1

Answer:

e. Ad exchanges

Explanation:

The ad exchange is a form of an online strategy that promotes the transaction of media advertising inventory from numerous ad networks. Here, prices for the inventory are defined through the supply and demand in a real-time auction system.

Hence, in this case, the correct answer is that the type of online advertising intermediaries is generally referred to as Ad Exchanges.

Answer 2

A type of online advertising intermediaries that can be decided ivia placement and pricing of online display ads is Ad Exchangers.

What is an ad exchanger?

An ad exchange is known to be a type of technology methods that is often used when buyers and sellers tries to connect so that they can sell and purchase ad goods.

Note that it is the one that acts as a middleman in the advertising transaction means that exit between supply side platforms (SSPs) (publishers) and demand side platforms (DSPs) (brands).

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