Answer: a) It captures the full price that customers might be willing to pay for a product.
Explanation:
The cost-plus pricing method involves using the total cost to come up with a selling price by simply adding a markup that the company would like as profit to the total cost of the product per unit and then selling it at that price.
It is easy to justify to stakeholders, simplifies pricing processes and is quite easy to measure or estimate.
It however does not capture how much a customer may be willing to pay for for a good as it is based on the company's expenses and preferred profit.
A Cost-plus rising is a method o pricing strategy that focuses on the selling price of the goods and services. It determines the percentage of the product's unit cost.
The correct option is a) It captures the full price that customers might be willing to pay for a product.
Option a) It captures the full price that customers might be willing to pay for a product is correct because it is not the reason for the cost-plus pricing. It is the most popular and the option does not provide any of the reasons for the popularity of the Cost-plus rising.
Options:
b) It is easy to justify to various stakeholders.
c) It simplifies an otherwise complex pricing process.
d) It is easy to measure or estimate
These are the wrong options because they do not provide the appropriate answer to the reason for the cost-plus pricing.
To know more about the cost-plus pricing, refer to the link below:
https://brainly.com/question/19131374
