Question

Do you think that MTV's future lies mostly in its international operations?

Answer 1

Answer:

Yes.

I think that "MTV's future lies mostly in its international operations."  This is where the market is for cable TV.  The domestic market is already saturated.  For an organization of its kind, the best it can do is to expand beyond the domestic market, which it has already done.  For example, its African channel is booming.  It is also a way to project American culture to the world to help create cross-cultural understanding, while also importing some outside culture to the US in a globalized world.

Explanation:

As a giant American multinational cable channel, MTV focuses on original reality programming which targets teenagers and young adults.  This defines its vision and mission.  This implies that the company has already identified its purpose.  There are teenagers and young adults over the world.  This is why its outreach should not be restricted to the domestic US market alone.

Answer 2

Yes, I believe MTV's future lies mostly in its international operations. This is because the domestic market is almost saturated.

MTV, which is one of the foremost music television channels, can expand and grow its marketing operations by establishing and drawing international markets.

This is because making their output and contents align with the international markets such as Europe, Africa, Asia, and Latin America would generate more income.

Not only that, most international markets like Africa and Asia are still developing in terms of music and exposure to American content. Thus MTV has more space to develop.

Again, MTV can promote and develop the other continents' arts and culture in the American markets.

Hence, in this case, it is concluded that MTV's future lies mostly in its international operations.

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