John sees that his company's quarterly sales and profits are significantly above projections and says, "That's great. Let's keep doing what we've been doing." John is ignoring the ________ step of the marketing planning process.
The appropriate solution will be to "Evaluate performance".
Explanation:
The marketing planning phase involves evaluating a global marketplace to create a campaign enough for businesses to expand a marketplace as well as start competing with it.
It probably wants to series a type of promotional targets that reflect where another company has now become, where everything wants to have been, and how much it aims to get across the inside.
