Question

Imagine that after Annie’s, a company that makes organic foods, had a very successful IPO, its managers met to consider the best way for the company to position its products and decided on a focus strategy, targeting sales at

Answer 1

Answer: Business Level Strategy

Explanation:

Business level strategies are taken to improve the company's position in the market in relation to the goods and services that it offers.

It therefore includes how to seek a competitive advantage that would help the company be able to derive and as well give more value to its customers so that it may become more profitable.

Annie's management targeting a particular niche of people is to ensure that they can derive and give value to them such that the company is more profitable.