Complete Question:
In the language of global marketing, ________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization:
Group of answer choices
A) "stereotype advertising"
B) "template advertising"
C) "cookie-cutter advertising"
D) "compromise advertising"
E) "pattern advertising"
Answer:
E) "pattern advertising"
Explanation:
In the language of global marketing, pattern advertising is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization (adaptation).
Companies that have their businesses across the world are poised with the question of how to advertise; whether to use a single (standard) advert in all of their business locations (countries) or to diversify their adverts. A pattern advertising is an effective marketing strategy to help them answer this question. It is a combination of 100% standardization and 100% localization.
