Answer:
Licensing agreements offer limited market control since the licensee typically does not become involved in the licensor's marketing program.
False
Under licensing agreement, the licensee gets involved in the licensor's marketing program. The licensee gets the right to use the brand name, patented technology, and any other product of the licensor. Therefore, the statement is false.
Licensing Agreement is the process of signing a contract between the licensor and the licensee under which the licensee gets the rights to use the manufactured products and also the other patented products of the licensor.
The licensee gets involved in the marketing program of the licensor, and therefore the statement is false.
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