Question

Alfred Zeien, former chairman of Gillette, once noted that his company’s Parker Pen unit does not have to develop a special model for Malaysia and Singapore, because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol. This insight relates to which level of Maslow’s hierarchy of needs?
a. Physiological b. Safety c. Social d. Esteem e. Self-respect

Answer 1

Answer:

d. Esteem

Explanation:

Esteem is the fourth level of Maslow's hierarchy of needs. Esteem is related to self-esteem, self-apperciation, status, and respect by others.

When customers from Malasya and Singapore buy a gift that serves as a status symbol, they are meeting a need that is related to this level. They are trying to improve their self-esteem at the same time that they improve the perception that others have of them.