Question

In a suburban community outside a city in Alabama, a retail store opened that specialized in dancewear for children and adults. It was moderately successful for five years until the local newspaper published an exposé that scanty lingerie stocked in the back of the store's showroom was selling briskly to a certain clientele. Afterward, the store lost most of its customers and nearly closed. Which of the following segments of the environment did the store owners fail to take into account when they began selling the lingerie? a. Demographic b. Political/legal c. Economic d. Sociocultural

Answer 1

The correct answer is D. Sociocultural

Explanation:

In marketing, segmentation implies analyzing and designing or selling products based on specific segments or groups of customers with similar preferences and consumption behaviors. In the case of socio-cultural segmentation, this involves considering customers beliefs, values, and other cultural aspects as these affect their behavior and preferences.

This segmentation was not considered by the owners of the store as they did not know lingerie was culturally and socially related to negative ideas by the community. Due to this, they did not foresee the consequence of selling lingerie and lost most clients.