Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.

In a selling approach based on the Brazilian target market, it would be necessary to make some adjustments and customize the approach according to the audience.

First, the ideal is to analyze the particularities of the Brazilian culture and consumer, so that the approach taken is targeted and effective.

The Brazilian public is recognized for being more open and informal than the American public, so the sales approach could be more dynamic, creative and personal, focusing on concepts relevant to the Brazilian, such as friendliness, impersonality, inclusion of greater emotional aspects and not rational, and open and friendly communication.

mahak08 mahak08 · Answer 2 · 2021-12-17T19:50:14+01:00

The approach to personal selling should be tailored to the targeted target demographic. It would be necessary to make certain alterations and personalize the strategy according to the audience in a selling method based on the Brazilian target market.

Examples of changes to make:

First and foremost, it is essential to examine the unique aspects of Brazilian culture and customer behavior in order to develop a targeted and effective strategy.

Because the Brazilian public is known for being more open and informal than the American public, the sales approach could be more dynamic, creative, and personal, focusing on concepts that are important to Brazilians.

Such as friendliness, impersonality, the inclusion of more emotional rather than rational aspects, and open and friendly communication.

For more information about the personal selling approach refer to the link:

https://brainly.com/question/23772356