Answer:
The correct answer is the first option: Define the company's business and mission.
Explanation:
To begin with, the strategic planning process in every company will provide the same thing: a single and formal structure in where it will be clearly stated the most important values and statements that is necessary to have in order to let every employee and member of the organization know and have clearly in mind what the company's business, mission, vision, ethics, etc are. Therefore that when in a company a strategic planning process is done is in order to understand better what the company needs to accomplish and how its employees can do that.