Question

The way that Nederlander's Audience Rewards program works is that patrons and new customers get free membership and are entered into the ticketing system. When they buy tickets, they collect points and are able to redeem them for free or discounted tickets and other rewards. Which of the following consumer sales promotion methods is the program based on?
A. Consumer games
B. Frequent-user incentives
C. Coupons
D. Cents-off offers

Answer 1

Answer:

B. Frequent-user incentives

Explanation:

Consumer sales promotion refers to the techniques that are adopted by the marketing team of the company to fascinate and excite the customers to buy the products. Customer incentive programs are one of the methods of sales promotion. In this method, the customers are provided with additional benefits via redeeming the points they collect when they purchase the products. This method also helps in maintaining customers by offering such incentives to them.

In the given excerpt, Nederlander's audience rewards program is an example of a frequent-user incentive method of consumer sales promotion.