Question

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made:________.a. if required by government regulations in the host market and for no other reason.b. only in its initial introduction into a market and only until the brand is recognized.c. by domestic competitors causing brand confusion and loss of market share.d. only when necessary to better connect the brand to consumers in different markets.e. when there is a serious drop in market share.

Answer 1

Answer:

Option (D) is the correct answer to this question.

Explanation:

Global brand adaptations are made except when necessary to better communicate the brand to consumers from different markets because it has a particular market image. Global brands are brands that are widely recognized around the world.

Companies which intend to create global brands must do the following:

• Classify the perceived attractiveness of your product in each sector.

• Carry out studies of attitude and usage in each region you are planning to enter.

Other options are incorrect because they are not related to the given scenario.