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Answer:

Consumers were encouraged to shift from making rational, fact-based decisions towards choices based more on emotional impulses. This sense that you were buying something beyond the physical product and creating an emotional bond with inanimate goods was well developed by the time of the First World War, and was used to good effect.

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Answer:During WWII itself, many companies were no longer able to produce the consumer products they had before the war, because they were making things for the war effort instead. Many of these companies ran ads asking for patience for their product to come back and showing what they were working on now

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