Ned went to the supermarket to buy bread and ice cream, While he was in the
checkout line, he added a candy bar and some chewing gum to his shopping
cart. Which two products were impulse purchases?
A. The bread and ice cream
B. The candy bar and chewing gum
C. The candy bar and ice cream
D. The bread and chewing gum
An impulse purchase is an item that was bought, but not previously planned. In Ned's example, he did not plan to buy a candy bar and the chewing gum. Thus, they are impulse purchases.