Pew Research Center is a nonpartisan polling organization that provides information about issues, attitudes, and trends shaping America. In a poll, Pew researchers found that 47% of American adult respondents reported getting at least some local news on their cell phone or tablet computer (Pew Research website, May 14, 2011). Further findings showed that 42% of respondents who own cell phones or tablet computers use those devices to check local weather reports and 37% use the devices to find local restaurants or other businesses.
a. One statistic concerned using cell phones or tablet computers for local news. What population is that finding applicable to?
b. Another statistic concerned using cell phones or tablet computers to check local weather reports and to find local restaurants. What population is this finding applicable to?
c. Do you think the Pew researchers conducted a census or a sample survey to obtain their results? Why?
d. If you were a restaurant owner, would you find these results interesting? Why? How could you take advantage of this information?

I as a restaurant owner will also enable a Search Engine Optimization for my website to place my restaurant on the top when local restaurants are searched.

Step-by-step explanation:

a) This finding is applicable to the population of adults who watch local news.

This is because the sample will be collected from the population of adults who watch local news to see the percentage that actually get those local news from their cell phones or tablet computers.

b) This finding is applicable to the population of adults who use cell phones or tablets.

The sample will be collected from the population of adults who use cell phones or tablets. A survey can now be carried out to find out what they use their phones or tablets for, whether to search for restaurants or get weather reports.

c) The Pew Researchers conducted a sample survey because a census data cannot contain the information about weather reports, local restaurants or news channel. Precise information can only be gotten from a sample survey.

d) Yes, I will. Having an idea of how large the population of those that search for local restaurants on phones and tablets will enable me to channel my publicity towards this media. I as a restaurant owner will also enable a Search Engine Optimization for my website to place my restaurant on the top when local restaurants are searched.