Question

While some argue that advertising promotes materialism, others argue that advertising addresses a number of basic human needs. With reference to Maslow's Hierarchy, an advertisement for a high-end clothing company would likely be appealing to which of these needs?

Answer 1

Answer:

Esteem needs.

Explanation:

Abraham Maslow's theory of the hierarchy of needs emphasis that individuals are inspired by five categories of basic needs among which top most basic levels physiological, followed by security, love, esteem, and at the top is self-actualization. Needs that came lower in the level of the hierarchy must be met before people can pursue higher needs. One's needs for esteem include a tendency to feel good regarding oneself and include feeling appreciated by others; that is, feeling that other people recognized our efforts and achievements. As per the question, the advertisement for a clothing company appeals to the esteem needs of people.